Join our Success. Step into a $50 billion-dollar industry with Direct English
Invest in a Master Franchise with us and gain access to our proven system and extensive business support – so you too can capitalise in the lucrative English Language Training market in your country.
Why invest in the English language training sector?
An official language in more countries than any other.
Spoken by 1.5 billion people across 94 regions.
The global language of business and communications.
Worth $50 billion – and still growing!
Want to know more how to expand your business nationwide?
Apply to become a franchise partner and discover how Direct English can help make you our next success story.
Our franchise support package will help you to establish a more profitable business. It’s a win-win situation for you and for your customers.
- Assistance with developing your business plan and financial modelling
- Support with identifying pilot center location and providing center design guidance
- Personalised in-country training program
- Suite of Management Manuals
- Full support for your country launch of Direct English
- First-class marketing support from our team of marketing professionals at HQ
- Market visits and ongoing support from dedicated Business Development Manager
- Learning Management Software to manage your franchisees and students
Find out why our Partners choose us
You’ll have the exclusive license to use our trademark, logo and corporate identity – as well as the complete ‘know-how’ of our system. And our well-known international brand will enable you to effectively compete in the market.
SupportWith an extensive history in the English language training and franchise business, marketing and business development, professionals are on hand every step of the way, and you’ll also receive a suite of Management Manuals.
You don’t have to make all the hundreds of decisions yourself that are needed to start a new business. Direct English provides ‘peace of mind’, not just in the set-up phase, but on an ongoing basis. And with the experience of a global language training provider with over 110 years of experience in the language training market, you’ll be in safe hands.
The comprehensive training you’ll receive from Direct English will enable your staff to confidently
deliver the program. You’ll also be trained in all areas of the program, as well as marketing, operations
and staff management to give you full confidence to operate the business successfully.
Direct English has an extensive history in the English language training and franchise
business and can provide expert assistance on all issues you might face. Marketing and business
development professionals are on hand, and you’ll also receive a suite of Management Manuals to
As a Direct English Master Franchisee, you’ll automatically become an official test center for Cambridge English’s BULATS tests.