Join our Success. Step into a $50 billion-dollar industry with Direct English

Invest in a Master Franchise with us and gain access to our proven system and extensive business support – so you too can capitalise in the lucrative English Language Training market in your country.

Why invest in the English language training sector?

Want to know more how to expand your business nationwide?

Apply to become a franchise partner and discover how Direct English can help make you our next success story.

Our franchise support package will help you to establish a more profitable business. It’s a win-win situation for you and for your customers.

Pre-launch support

  • Assistance with developing your business plan and financial modelling
  • Support with identifying pilot center location and providing center design guidance
  • Personalised in-country training program
  • Suite of Management Manuals
  • Full support for your country launch of Direct English

Ongoing support

  • First-class marketing support from our team of marketing professionals at HQ
  • Market visits and ongoing support from dedicated Business Development Manager
  • Learning Management Software to manage your franchisees and students

Find out why our Partners choose us

Globally recognised brand

You’ll have the exclusive license to use our trademark, logo and corporate identity – as well as the complete ‘know-how’ of our system. And our well-known international brand will enable you to effectively compete in the market.

First-class Business Support

SupportWith an extensive history in the English language training and franchise business, marketing and business development, professionals are on hand every step of the way, and you’ll also receive a suite of Management Manuals.

Peace of mind

You don’t have to make all the hundreds of decisions yourself that are needed to start a new business. Direct English provides ‘peace of mind’, not just in the set-up phase, but on an ongoing basis. And with the experience of a global language training provider with over 110 years of experience in the language training market, you’ll be in safe hands.


The comprehensive training you’ll receive from Direct English will enable your staff to confidently
deliver the program. You’ll also be trained in all areas of the program, as well as marketing, operations
and staff management to give you full confidence to operate the business successfully.

Ongoing Support

Direct English has an extensive history in the English language training and franchise
business and can provide expert assistance on all issues you might face. Marketing and business
development professionals are on hand, and you’ll also receive a suite of Management Manuals to
support you.

Test Center

As a Direct English Master Franchisee, you’ll automatically become an official test center for Cambridge English’s BULATS tests.

We’re looking for strategic partners, with the necessary experience, resources and vision to represent us

Classroom Management

DirectEnglish Live! allows centres to manage all learning, either in the classroom, on-line or blended. Partners can organise learning pathways and define enrolment policies for students, tracking their progress and activity through their Direct English journey. Learners will also have access to DirectEnglish Live! Mobile, allowing learners to carry their courses and classroom calendar with them. Through this intuitive application for iOS and Android mobile devices and tablets, learners can access their training anytime, anywhere by simply downloading their session; tracking data is kept and sent to the server the next time they go back online, their activity is synchronised.

Login to Direct English Live!

Conversion Analysis Tool

To support centres with their tracking of prospective customers and enrolments, Direct English provides a powerful, proprietary Online Analysis Tool that collates

Key sales data for each individual centre. This provides immediate insights on the total of any centre’s conversion and sales, by week and by year. It allows partners to track sales lifts due to marketing activity and monitor sales against pre-set annual targets for each centre within their territory.

The Conversion Analysis tool  allows our partners to be proactive with sales and marketing initiatives that grow the business.

Frequently Asked Questions

When was Direct English established?

Established in 1997 as a flexible and collaborative alternative to existing models, Direct English builds on over 115 years of experience from the Linguaphone Group.

Find out more about our company history here.

What’s unique about Direct English?

From our extensive business support to our leading offline and online learning resources, Direct English truly stands out from the crowd.

Find out what makes Direct English a unique business proposition.

Which business models can I choose from?

Choose from business models including:

  • Developing a network of Direct English training centers, either corporately owned or sub-licensed
  • Delivering in-company training
  • Program licensing
  • Exploiting government training tenders
What business support will I receive?

As a Franchisee, your dedicated business development manager will arrange a comprehensive business support package, including:

  • Ongoing business consultancy
  • Professional marketing and PR support
  • Digital business resources
  • Management manuals
  • In-country training program
What training will I receive?

You will receive a personalised in-country training program. Combined, we’ll equip you with all the skills you need to train successive generations of teachers. As a Franchisee you’ll receive

  • Business training
  • Teacher training
  • Marketing campaigning
  • Market positioning
  • Marketing planning
  • Business planning
Do I need previous English Language Teaching experience?

No prior experience is required. All that matters is that you have the ambition and skills to develop Direct English in your region.

How is teacher training organized? What IT infrastructure will I need to run a Master Franchise?

Direct English uses advanced digital resources to enhance the learning process. You can find information on specific IT requirements in the Disclosure Manual provided during the evaluation process.

What are the benefits of franchising?

We’ve prepared a dedicated page that tell you everything you need to know about franchising.

How can I become a Master Franchise partner?

Haven’t found the answer you’re looking for? Contact our friendly team now.